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Markets are smarter than people
Markets are smarter than people. People love the founder and bet on the founder, but if the founder spends more time on shinning up the idea with features than deep diving on market research or competitive analysis, fire the founder. Just ask Andrew Mason from Groupon. Smart guy, and a pioneer in his space; he was definiately a success in my book. He admits, however as a smart guy, he didnt listen to the market as groupon scaled. "My biggest regrets are the moments that I let a lack of data override my intuition on what's best for our customers."
"My biggest regrets are the moments that I let a lack of data override my intuition on what's best for our customers."
Andrew Mason - Founder, Groupon
The haters and poor folks with Groupon equity will look at his story in hind sight and point to pivots he should/coulda made. For this pioneer - he started groupon with a 'market need' idea and finished with a 'founder intuition' pointing the ship.
The more founders value data, the more they will mitigate risk of their decisions. Whether competitive intelligence, location intelligence, or pricing comparison, these key data outliers or trends are readily available if you are looking for them. Let Reach help you organize your market research to ensure a satisfied customer base and happy stakeholders.